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The client specified the typeface Papyrus. Concerned that it may be widely used in competitive businesses, subsequent research disproved this, as shown below:





The tagline was created based on the criteria that it incorporate the word ‘massage’ and to make the positioning statement of the purpose and benefit of a Covellite Holistics experience.





Logo Variations
It is sometimes necessary–and always a good idea–to create at least two logo versions with both horizontal and vertical footprints. This provides the flexibility for any type of size requirement, particularly with advertising, promotional items and signage. The tagline was shortened to three benefit points.






Careful attention to, and control of, design elements creates a unified look, which over time contributes to creating a strong visual brand.

Click on a thumbnail to see some of the various materials we designed and produced.


Questions or Comments: dee@pgi.us

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