Spot Color Printing consists of color formulas–most popular is the Pantone Matching System (PMS)–that are specified by number and mixed as needed. Logos in particular are often designed using Pantone colors. As an example, PrintGraphics uses Pantone 7691 and Pantone 367 in our logos.
Learn more about Pantone at: www.pantone.com
Four-Color Process with Spot Colors combine 4/C with PMS ink(s), but this can turn into a budget buster. Fortunately, Pantone has created a CMYK equivalent for each of their spot color formulas. Unfortunately, they’re not exact matches.
DIGITAL PRINTING: LIKE HOME OFFICE PRINTERS, ONLY BIGGER AND BETTER
Digital Printing is basically a higher-end, ramped up version of the printing you do at home. Like a desktop printer, digital printers come in both ink-jet and laser technologies.
Digital Laser Printing is used for short-run projects, with a maximum sheet size of 13” x 19”. It is also used for variable data projects, such as postcards with changing—i.e., variable—information.
Digital Ink Jet Printing is used for large format, in particular signage and posters.